Management Team

Meet our team of property management professionals

Victoria (Tori) Cook, Vice President

Tori Cook serves as Vice President of Steamboat Association Management, where she leads the company’s HOA division and oversees the day-to-day operations of a broad portfolio of residential, mixed-use, and commercial associations throughout the Yampa Valley. In this role, she manages a dedicated team of association professionals and works closely with boards to ensure consistent service, regulatory compliance, and operational efficiency.

With over a decade of experience living and working in Steamboat Springs, Tori brings a grounded, solutions-oriented approach to association management and property operations. She holds undergraduate degrees in Business Administration, Accounting, and Entrepreneurship, and is continuing her professional development through graduate studies at the University of Colorado.

Her work emphasizes long-term planning, sound financial management, and attentive service to the communities she supports. Tori is dedicated to delivering efficient, reliable support tailored to the unique needs of each property under SAM’s care.

---

Hollie Sutton, Association Manager

Hollie was born and raised in the Chicago area relocating to Steamboat in 1989. She holds a degree in Resort Management and has worked in the industry for over 36 years. In 2002 she joined Resort Group and has been with Steamboat Association Management for the majority of that time as an Association Manager. Hollie has attained CMCA and AMS certifications from Community Association Institute as well as sitting on committees within the organization. She uses her sound decision making processes, knowledge of the industry and attention to detail to provide well rounded management of the associations within her care.

---

Julie Brown, Association Manager

Julie grew up in Oshkosh Wisconsin, moving to Colorado in 1985 to attend CU-Boulder. She began her hospitality career in Vail, where she met her future husband. They moved to Steamboat Springs in 1990 and Julie started a 27 year tenure at Steamboat Resorts Management in Front Desk and Reservations. She left Steamboat Resorts in 2017 to become General Manager of the Inn at Steamboat. When Resort Group purchased the Inn in 2022, she happily transferred to Steamboat Association Management and is excited to learn a new aspect of property management. In her free time, Julie enjoys playing with her two dogs, gardening, hiking, snowshoeing and cheering on the Green Bay Packers and Milwaukee Brewers.

---

Chloe Williams, Association Manager

Originally born in the coastal city of Brindisi, Italy, Chloe Williams has called Colorado home for most of her life and has been rooted in the Steamboat Springs community for the past 14 years. After working with our sister company, Simply Steamboat, Chloe transitioned into association management and has been part of the industry for the past couple of years. She brings a calm, detail-oriented approach and a strong commitment to supporting the communities she serves.

Outside the office, Chloe is a passionate yoga teacher and sound practitioner, integrating mindfulness and wellness into her daily life. She values simplicity and serenity, often spending her free time soaking up the sunshine with a good book in hand. Her grounded, intentional presence is reflected in both her professional and personal pursuits

---

Brad Keeler, Director of Maintenance

Brad started his maintenance career at a very young age working alongside his grandfather and caring for his rental units. Brad furthered his knowledge working in track home construction developing his drywall, plumbing and electrical skills. Over the next 30 years Brad employed his leadership skills as General Manager for Goodin Properties where he had direct oversight of 16 properties encompassing over 100 total units in the prime rental market of Oklahoma City.

After visiting his three daughters here in Steamboat, he found Routt County to be the perfect fit for an avid fisherman and outdoorsman. It also just so happened to be a great place to raise his youngest daughter. Brad found his home with Resort Group in August of 2014 and quickly put his leadership skills to work while advancing through the ranks of the S.A.M. team.

As the Director of Maintenance for Steamboat Association Management and Colorado Commercial Services Brad’s number one goal is making S.A.M. the top-rated go to Management Company in the valley.

---